In challenging economic times it is even more important to use your marketing budget wisely and look for minimum risk and maximum return.
 
The key questions are the same:
 
How is your business going to increase turnover, revenue and profit in 2009? Where are new clients and new markets? How will you retain, and do more business with, existing clients?
 
The accountant as an individual and the accountancy profession as a whole are key to answering these questions.
 
The accountant (be they an FD, MD, business adviser, consultant, tax/audit/insolvency specialist etc) is the key person in a company's buying and decision-making process.
 
Will a product or service save money? Will an investment in products or services make money? Is a business proposition financially sound and attractive? The accountant will decide and advise.
 
Decisions on company travel, company location, headcount, technology, business banking, external suppliers etc will be determined by the accountant.  The bottom lines being price, quality, reliability, service and return on investment  
 
On a personal level, the accountant is a consumer with interests and hobbies that makes him or her a target audience for those wanting to do business with high net worth individuals with a significant level of disposable income.
 
The Accountancy Age Awards can deliver your business message to the accountancy profession and the accountant as a consumer, as a combined audience every day through to March 2010.
 
Through a constant combination of print, electronic, online and e-mail advertising, branding and promotion; editorial and events... the Accountancy Age Awards can give you maximum exposure to the budget holders and spenders of businesses in the UK.
 
Accountancy Age newspaper is now in its 40th year. The Accountancy Age Awards have been running since 1994. Over 58% of sponsors have renewed their sponsorships since 1994.
 
Minimise your marketing risk and get the maximum return from your marketing budget by sponsoring an Accountancy Age award in 2009.
 
Act NOW to get the full benefit of the extensive sponsorship package.
 
Call Ian Loosemore on 01983 812305 or contact him via ian.loosemore@btinternet.com for further details.